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Tribal Fusion
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Tribal Fusion Inc.
2200 Powell St
Suite 600
Emeryville, CA 94608
Phone: (510) 250-5500
Fax: (510) 250-5700
Founded in January 2001, Tribal Fusion™ is among the top 5 advertising networks according to comScore Media Metrix. It delivers more than 20 billion ad impressions every month and reaches about 128 million unique U.S. internet users (comScore Ad Focus Ranking).

Tribal Fusion is now part of the parent corporate umbrella, Exponential™ Interactive, Inc. Exponential is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. The other brands, FullTango™, LeadGenuity™, EchoTopic™ along with Tribal Fusion -- offer multiple advertising solutions for advertisers and revenue opportunities for publishers. Each division addresses a major market segment of online advertising. They are all integrated under a single ad serving platform Expo9.
Company Type Private
Established 2001
Revenue $3 million
Employees more than 100
Customers 1000 +
Bringing in years of experience in media & technology industry, the founder and CEO, Dilip DaSilva, started Tribal Fusion in 2001. It grew into one of the top ad networks due to its selectivity in publisher and advertisers.

Two other brands – FullTango and LeadGenuity were introduced in 2006. FullTango offers media buying, creative services, search and world-class optimization technology to premium, high-volume cost-per-acquisition (CPA) advertisers. LeadGenuity provides online lead generation through proprietary lead-capture sites, with expertise in display advertising, SEM, SEO, email, landing page optimization for specific industries such as education and finance.

Another brand, EchoTopic, was released in beta in 2007 as Exponential's contextual solution. It serves contextual ads based on page content - topics, not keywords. This product provides both self-service and business-to-business functionality for advertisers who need an in-text, cost-per-click (CPC) solution.

The Exponential brand was introduced as the corporate umbrella of these individual brands. The company site mentions that it grew from a 5 person company to more than 100 employees in just 6 years.
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